​​Graphic design is primarily concerned with creating visual communication, using elements such as typography, color, imagery, and layout to convey information and ideas in a way that is effective, engaging, and memorable. This requires an understanding of both the design principles and the target audience, as well as the ability to use design tools and software to create a final product that achieves the desired communication goals.

​​Aesthetics is another important aspect of graphic design, as a visually appealing design can help to capture the viewer's attention and convey a positive impression of the brand or message being communicated. This requires an understanding of design principles such as balance, contrast, and composition, as well as an ability to use design software and tools to create visually engaging designs.

Graphic designers are often tasked with solving visual communication problems, whether it's creating a logo that effectively communicates a brand's identity or designing a layout that makes complex information easy to understand. This requires not only creativity, but also analytical thinking, as designers must consider factors such as the audience, the message, and the medium of communication when designing a solution.